Blog
How to Promote a Brand While Navigating SHAFT Compliance (with Lessons from Firearm Brands)
Advertising restrictions under the SHAFT guidelines (Sex, Hate, Alcohol, Firearms, and Tobacco) impose significant challenges on brands within these industries. Platforms like Facebook, Instagram, and Google have strict rules that make it difficult to market alcohol...
8 Reasons A Firearms Instructor is Essential in The Industry
In a world where safety and responsibility are paramount, firearms instructors play an indispensable role in ensuring that individuals who choose to own firearms are well-prepared, knowledgeable, and capable of handling these powerful tools. The importance of a...
A Bangin’ Start to the New Year: Joining Shooting Sports in 2024
As the New Year unfolds, many people are making resolutions and setting goals for themselves. Whether it's getting in shape, learning a new skill, or exploring new hobbies, the start of a fresh year is an excellent time to embark on new adventures. If you're looking...
Mastering the Art of Effective Digital Marketing Strategies
In today's fast-paced digital landscape, where consumers are bombarded with information and choices, implementing effective digital marketing strategies is essential for businesses to thrive. The success of any digital marketing campaign hinges on a well-thought-out...
Crucial Shooting Range Rules to Ensure Safety
For firearm enthusiasts and professionals alike, stepping onto a shooting range can be an exhilarating experience. However, it's essential to remember that safety should always be a top priority. Adhering to shooting range rules is not just a matter of courtesy; it's...
The Significance of Comprehensive Gun Training in Fostering Responsible Firearm Ownership
In a world where personal safety takes precedence, the imperative of comprehensive gun training cannot be emphasized enough. Responsible firearm ownership transcends the mere possession of a weapon; it encompasses a profound commitment to safety, proficiency, and a...
Creating Unique Brand Messaging to Encourage Sales and Reduce Confusion
Think about your brand and consider the following: What is the message that you’re portraying to your customers? Is your brand messaging clear to your customers and does it have a call to action? Does your brand focus more on itself or on the customer? Is your...
What is SEO and Why Does it Matter?
What is SEO? Do you know how your website ranks on Google? Are you currently doing any active work to better rank your business? SEO, or “search engine optimization” is the overall process of improving the appearance and position of a website or web pages in order to...
The Best Email Marketing Strategy to Create Buzz for your Business
In today’s world, there’s so much noise that can distract your new and current customers from engaging with your brand. Because of this, it’s important for you and your business to participate in an effective email marketing strategy that will assist you in breaking...
The Importance of CCW Training
CCW training is an important part of being prepared to protect yourself and your loved ones. Concealed carry refers to a person's right to keep a concealed firearm with them in public for self-defense purposes. In order to legally exercise this right, individuals must...